ABOUT ALTERRA
We’re here to shape the future of mountain adventure
Building a
future for all
In our mission to shape the future of mountain adventure, we bring together the most aspirational destinations and strategic businesses to build a global community that exposes the incredible power of the outdoors to more people, from all walks of life, for generations to come.
A UNIQUE APPROACH
Values create value
Our shared Core Values are a compass, pointing everyone in the right direction.
01
Cultivating Collaboration
Individual accomplishment pales in comparison to what we can achieve as a team. That's why we challenge ourselves to tap into the depth and breadth of expertise across our company, allowing us to make better decisions and reach our common goals.
02
Honoring Authenticity
Real adventures are super special, not superficial. While we seek common approaches wherever possible, we also embrace custom solutions, recognizing that each of our businesses and people are unique.
Our unique values and our commitment to the behaviors associated with them define our culture and guide our work every day.
Jared Smith
Chief Executive Officer
03
Prioritizing Purpose
The mountains are among the world’s most magical places. We take responsibility for ensuring a balanced approach to creating a safe, inclusive, and sustainable environment to live, work, and play in.
04
Embracing Empowerment
In the business of experience, people make the difference. So, we strive to provide our teams with the tools, training, and opportunities they need then trust them to run their businesses - because the best decisions are made as close to our employees and guests as possible.
History & heritage
We stand on the shoulders of giants
Alterra Mountain Company was born out of a shared love of the mountains, a history of blazing trails, and a hunger to be leaders in shaping the future of our industry.
01
The awarding of the 1960 Winter Olympics spurred the development of Palisades, Tahoe into the world-class ski destination it has been ever since.
02
Olympian Stein Eriksen helped Edgar and Polly Stern redefine mountain hospitality with the opening of Deer Valley in 1981.
03
The inaugural 1969 helicopter ski tour led by Hans Moser, founder of Canadian Mountain Holidays (CMH), created a groundbreaking category of adventure travel.
04
Mike Wiegele, shown here with Warren Miller in 1969, was a pioneer in heliskiing and backcountry guiding.
05
Jake Burton breathed life into snowboarding at Stratton Mountain in the 1980s.
Our Timeline
Legends united to define the future
Alterra’s story is shaped by a rich history, vibrant culture, and limitless potential.
April 2017
April 2017
KSL Capital Partners, owners of Palisades Tahoe (formerly Squaw Valley Alpine Meadows) in California, and Henry Crown & Company acquire Intrawest Resorts, owners of Steamboat and Winter Park in Colorado, Stratton in Vermont, Snowshoe in West Virginia, Blue Mountain in Ontario, Tremblant in Quebec, and CMH Heli-Skiing & Summer Adventures in British Columbia.
April 2017
April 2017
Mammoth Resorts, owners of California’s Mammoth Mountain, June Mountain, and Big Bear Mountain Resort is acquired and join the remaining Intrawest resorts to form a new operating company.
August 2017
August 2017
Deer Valley Resort in Park City, Utah is acquired.
January 2018
January 2018
The new operating company is renamed Alterra Mountain Company.
January 2018
January 2018
Ikon Pass, the premier ski and snowboard season passes, is launched with a total of 23 mountain destinations.
June 2018
June 2018
Solitude Mountain Resort in Salt Lake County, Utah is acquired.
September 2018
September 2018
Crystal Mountain in Pierce County, Washington is acquired.
November 2019
November 2019
Sugarbush Resort in Washington County, Vermont is acquired.
August 2021
August 2021
Purcell Heli-Skiing in Golden, British Columbia is acquired.
September 2021
September 2021
Squaw Valley Alpine Meadows in North Lake Tahoe, California is rebranded Palisades Tahoe.
May 2022
May 2022
Aspenware, the ski industry’s leading providing of e-commerce and related consumer technology services is acquired.
September 2022
September 2022
Ski Butlers, the industry’s leading ski equipment rental service with operations in 50 world-wide ski destinations, is acquired.
January 2023
January 2023
Snow Valley in Running Springs, California is acquired.
June 2023
June 2023
Schweitzer in Sandpoint, Idaho is acquired.
August 2023
August 2023
A major transformation of Deer Valley Resort is announced, adding 3,700 acres of terrain and a variety of new amenities to the world-class ski-only destination.
October 2023
October 2023
Mike Wiegele Helicopter Skiing in Blue River, British Columbia is acquired.
January 2024
January 2024
The Full Steam Ahead transformation at Steamboat is completed, adding 600 acres of new skiable terrain, the industry’s leading dedicated learn-to-ski area, a new base area with expanded amenities, and the longest and fastest gondola in the U.S.
February 2024
February 2024
The company announced its intention to acquire Arapahoe Basin Ski Area in Dillon, Colorado.
We have always believed that by uniting the best of the best under one banner, we could offer unrivaled access to the world’s most iconic peaks and world-class services to create an industry leader with an entirely unique approach.
Jared Smith
Chief Executive Officer
The world's premier multi-mountain season pass
With access to over 60 unique destinations in 11 different countries, and with added-value benefits from leading adventure brands, Ikon Pass has redefined the multi-mountain season pass.
- 11 Countries
- 5 Continents
- 7,263+trails
- 179,197+ Skiable Acres
Our Services
Building industry-
leading solutions
Our teams are the driving force behind our incredible destinations. To support those teams and expand the destination experience, we’re building a network of industry-leading businesses that take our mountain adventures even further.
Ski Butlers
Founded in Park City, Utah in 2004, Ski Butlers is the global leader in ski and snowboard rental delivery, with operations in 50 resorts in the United States, Canada, and Europe.
Aspenware
Aspenware has been transforming resort technology since 2002, creating cutting-edge e-commerce solutions that streamline operations and enhance the guest experience at ski destinations worldwide.
Alpine Aerotech
Founded in 1990 and based in British Columbia, Alpine Aerotech is a leading provider of innovative maintenance, repair, and modification solutions for helicopters operating in rugged mountain environments.
Our leadership
Leadership by example
Leadership at Alterra Mountain Company is built on clarity, integrity, and impact. With deep expertise and a shared dedication to excellence, our leaders empower the future of mountain adventure with vision and purpose.